Clik here to view.
Pre-Mixed Martinis in a Bottle?
There is something very 1970s about The Club pre-mixed martinis. Is it the idea that it is somehow too difficult to mix vermouth and gin? Or that it is too hard to find a cup, and you can use the top...
View ArticleClik here to view.
Keep Johnnie Walker In Kilmarnock Scotland
KILMARNOCK, SCOTLAND – Great brands are associated with a place. This is true even more with alcohol other products that have elastic demands. The place of manufacture adds to the allure of the brand,...
View ArticleClik here to view.
Hennessy Makes a Messy of Its Brand
As celebrity culture has become more trashy, so has the risk for the consumer and luxury brands associated with those stars. The most recent example? The Hennessy cognac brand owned by Paris-based LVMH...
View ArticleClik here to view.
Canada Dry, the Jamaican Ginger Ale
Here’s a word relationship that won’t be on S.A.T. tests. As Schweppes is the top brand for tonic water, Canada Dry is the top brand for ginger ale. We thought about the legacy of Canada Dry when we...
View ArticleClik here to view.
Where is Ortega’s Snap E Tom?
He was the hot tomato of the 1970s brunch, Snap E Tom. But when did this tomato juice mascot disappear from grocery shelves? Snap E was a product of the Pioneer Ortega Chili Company, and later...
View ArticleClik here to view.
Captain Morgan and Johnnie Walker, Get Outta Town!
There is an interesting parallel going on in Scotland and Puerto Rico. The Diageo brands Captain Morgan and Johnnie Walker are both in the throes of being moved, and both are against the will of...
View ArticleClik here to view.
News: Plymouth Cars in Ads, Jameson Whiskey App, Pink Floyd EMI
Some items from the headlines, and files: We happened to notice that the Plymouth brand has been getting an “Old Fashioned” bit of exposure in the new Bacon & Blue ad for Wendy’s. The ad is getting...
View ArticleClik here to view.
It’s All How You Position Old Brands
At one time, Pabst Blue Ribbon was a great brand. Through bad marketing (or no marketing), it declined. Then, some college kids found out it tasted just as good as Bud. And they renamed it PBR and it...
View ArticleBeer Brands Canned for Brew Encyclopedia
A new book by Dan Backer and Lance Watson taps brewing history to detail the can designs of nearly 500 beer brands. The book, published by Chronicle (Amazon link at right) shows major and minor...
View ArticleInglenook Brand Reunited With Winery Estate
RUTHERFORD, California – Inglenook’s vineyards and brand are now one again. Movie and winemaker Francis Ford Coppola has purchased the storied California brand Inglenook to go with his farm in...
View ArticleCincinnati Brand Revivals: Christian Moerlein and Rookwood Pottery
CINCINNATI – Two well known regional brands are re-finding their place in the pantheon of Ohio business history. Christian Moerlein Brewery and Rookwood Pottery are profiled in a recent issue of the...
View ArticlePabst Returns to Milwaukee, Opens Microbrewery
MILWAUKEE – Pabst, that icon of Milwaukee, is returning to its former home. The company will open a microbrewery and testing center at the old Pabst brewery in Milwaukee. Pictured here is a part of...
View ArticlePabst Returns to Milwaukee
Pabst will open an innovation center at their former home, Milwaukee. Great news BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at...
View ArticleClik here to view.
Cream of Kentucky, Jawa, Among Newest Crop of Brand Revivals
The whirlwind of newly revived brands continues. A number of very interesting classics have returned, many with great potential. Just to name a few: Jawa Bicycles: In Mumbai, the company Classic...
View ArticleClik here to view.
Kentucky Senator Bourbon Gets New Shot at Life
Yet another old brand of bourbon whiskey has a new life, the Kentucky Senator brand. Kentucky Senator was originally distilled and bottled by Crigler & Crigler (1874-1916) of Covington, Kentucky,...
View ArticleClik here to view.
Briefs: Gellar for New Yellow Tail Pure Bright; Castle Promotes Ramazzotti
STAMFORD, Conn., – A new Yellow Tail wine will launch in the U.S. this month. The new Yellow Tail Pure Bright is 85 calories or less. It’s a lower calorie, lower alcohol wine from a major wine brand...
View ArticleClik here to view.
Briefly: Diageo Opens Kentucky Cocktail Bar at Stitzel-Weller
Stitzel-Weller distillery and signage. LOUISVILLE, Ky. — The Stitzel-Weller Distillery will open a Garden & Gun Club themed cocktail bar. The magazine-inspired bar is located on the second floor...
View ArticleClik here to view.
Hot Springs: Mountain Valley Spring Water Celebrates 150 Years
Mountain Valley Spring Water Celebrates its 150th Anniversary in 2021 With Sweepstakes. Contributed photo from CNW Group and The Mountain Valley Spring Water. HOT SPRINGS, Ark. – America has many...
View ArticleClik here to view.
Briefly: Jim Beam Noe Distillery; Baltimore Guinness; City Brewing
CLERMONT, Ky. — The James B. Beam Distilling Co. on Aug. 31 unveiled the Fred B. Noe Distillery. It is dedicated to Jim Beam master distiller Fred Noe. The distillery is led by his son, Freddie Noe,...
View ArticlePoet Muriel Strode Would Not Be Sure Where Johnny Walker Red Goes
There was a time not long ago, when liquor ads had some sort of reserve in them, some sort of sophistication. But our friends at one of Scotland’s most famous Scotch brands sort of went off the rails...
View Article
